Each of the 32 clubs is set to get a KES 500,000 annual grant from the Federation, under the partnership.
Buruburu Sports Chairman Patrick Orwako talked big of the sponsorship, pointing out how strenuous it is on club resources when playing away matches.
“It has always been a challenge playing away matches. This deal will go a long way in easing our transport and accommodation costs,” he said.
FKF has today announced @BetKingKenya as it’s official Division One League title sponsor in a KES 100 Million 5-year deal, which will see the league referred to as the BetKing Division One League https://t.co/KPqmdLLKKX pic.twitter.com/N5NAgVdOGU
— Football Kenya Federation (@Football_Kenya) July 20, 2020
Naivas FC Team Manager Charles Maina, on his part, noted that players will be better motivated, which will in turn improve the quality of the league.
“Having a commercial partner will improve the quality of the league. With the money, we can pay allowances and sort out transport and accommodation costs,” he opined.
Among the top performers in the league is Gor Mahia Youth FC, who gained promotion at the beginning of the 2019/2020 season.
Manasseh Otieno, a committee member at the KPL champions’ youth team, cited how strenuous it has been during away matches while welcoming the landmark deal.
“This sponsorship will help us a lot in easing our costs. It is a major boost that will help in tapping talent even from outside Nairobi. With sponsorship, we can be able to attract talented players from far and wide,” he said.
BetKing Kenya, a competitive sportsbook company, which is part of the Pan–African gaming group KingMakers, had earlier last week committed to a KES 1.2 Billion partnership for the FKF Premier League.