The future of football in Kenya is looking up.

Football Kenya Federation has on Tuesday, February 28, 2023, unveiled leading online gaming firm, Mozzart Bet, as its official FKF Cup partner in a three-year, KES 60 Million deal.

The knockout competition will now be renamed Mozzart Bet Cup. 

Speaking during the launch on Tuesday, Mozzart Bet Country Manager, Saša Krneta expressed his enthusiasm for the partnership while reiterating the gaming firm’s commitment to supporting local football.

We are thrilled to work with the Football Kenya Federation to promote football in Kenya and provide opportunities for young players to showcase their skills. Our sponsorship of the Mozzart Bet Cup will help to build a better future for the sport in the country, which aligns with our values and goals.”

FKF CEO Barry Otieno, on his part, expressed his gratitude to Mozzart Bet for coming on board.

“We are grateful for the belief Mozzart has shown in football, especially at this time, when football was without any commercial partners. This partnership marks the first step towards rebuilding the football brand, after the lifting of the FIFA suspension,” said FKF CEO Barry Otieno.

Up next is the Mozzart Bet Cup round of 32 action that will take center stage this weekend, starting March 4th – 5th 2023.