Football Kenya Federation has on Thursday, December 5, 2019, unveiled leading online gaming firm OdiBets as its grass-root County Leagues partner.
The three-year deal will see all FKF county leagues renamed OdiBets County leagues beginning this season. Additionally, OdiBets will provide clubs taking part in the leagues with balls and playing kits.
OdiBets General Manager, Dedan Mungai, portrayed great enthusiasm in the new partnership with Football Kenya Federation.
“We are very excited to embark on this noble venture with FKF. Through this partnership, we hope to harness and foster the immense untapped potential that our grass-root county leagues have. As we start this journey we take pride in youth development and believe that our brand resonates with the needs of the clubs at the grass-root level,” noted Mr. Dedan Mungai.
He added: “We strongly believe that our partnership with FKF will further strengthen the grass-root leagues and offer the thousands of Kenyan youth an opportunity to showcase their talent and create a career out of playing football.”
“OdiBets and FKF share a similar story and vision with our focus being nurturing raw football talent from the mtaa to national and international stardom. Odibets County leagues is poised to be a game-changer for our grassroots football going forward”, concluded Mr. Mungai.
FKF has unveiled @odibets as its grass-root County Leagues partner in a KES 127 Million 3-Year Deal.
The leagues will consequently be renamed OdiBets County leagues beginning this season.
— Football Kenya Federation (@Football_Kenya) December 5, 2019
FKF President Nick Mwendwa expressed his delight in the new partnership, acknowledging the crucial role it will play in talent development at the grassroots.
“I must thank OdiBets for coming in at this crucial time in football where the sport is in facing financial constraints. This shows OdiBets’ commitment to supporting football at the grassroots and it is for this reason that we are happy to partner,” he said.
“As a Federation, we are committed to developing football in a wholesome approach, and will endeavor to not only source for financial resources for the clubs but also undertake capacity building through ongoing coaching courses and referees training,”
“We are further committed to transparency and accountability, and this has been demonstrated by the trust such corporates as Odibets have shown in us, by extending financial support to the grassroots through us. We are open for scrutiny and we invite more corporates from far and wide to come on board and partner in our football development agenda,” said the FKF President.
Representatives from the FKF Branches, as well as Nairobi County League clubs, were present at the launch.